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LEAD MAGNET GUIDE
YOUR LEAD MAGNET
We will be inviting your audience to opt-in to receive a free copy of your Lead Magnet.
A Lead Magnet is an incentive that we offer to potential buyers in exchange for their email address. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF Checklist, Report, or ‘How to’ Guide.
Here is a guide to help you decide on your lead magnet
A Book or Guide
Your Book or short Guide can help customers see the big picture, provide solutions and tools that solve their biggest problem and leave them with a plan to implement.
Cheatsheet or Checklist
Cheat sheets or Checklists are short tips, lists or worksheets that help customers solve a specific problem
Templates
Free templates for anything are extremely popular. It’s important your template supports what you are selling. For example, if you offer social media consulting services, a free Facebook ad template might be a good lead magnet.
Training Video
Tools or free training make for a great lead magnet. Think about problems that require multiple steps for your customers to solve. These can make ideal step-by-step training videos.
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